Tag Archives: Customer relationship management

Medical Website Design: Using to Your Advantage

Those in the medical profession such as dentists are among the few who earns more money compared with other careers. Their job is also one of the busiest, because they need to attend to their patients anytime needed. That gives them less or no time at all to think about different marketing strategies to attract more clients. Good thing there are companies you can hire to help you make an effective marketing plan such as creating a medical website design so clients can look you up online.

A medical website can help you sell yourself and your services because in here you can put resume and your achievements. Potential customers would want to check this out to make sure that they get a competent practitioner. People can also interact with you online as they can post questions and you can respond to it. This will make them eager to go to you and pay for your services.

Patients would want to instantly find contact or phone numbers on the website so if possible make it appear on all pages, either at the bottom or the top part of the pages. You would want your patients to fins these numbers easily so they can call and set an appointment with you. A 1-800 number can help you track the calls hence you will see if your website is helping you gain positive results.

You also need to make patient forms available on your site so they can fill out the forms ahead of time. Getting the forms from your front desk and filling it out in the office can take a while, plus they have to wait for their turn. So making the forms available online will be less work for your secretary and less hassle for the patients.

Remember, you don’t need the best dental website design to gain clients. In fact you can keep your design simple but informative and this will give you astonishing results.

What’s The Real Deal With Putting Your Business On Facebook?

Social media, as anyone reading this will know, is exploding as the new method of outreach to your customers, it’s a free way of getting your brand in front of potentially millions of eyes and people are spending a lot of time and money perfecting their presence on this free resource.

At first glance that only seems to make a limited amount of sense, why pay to use something that’s free? And once my customers like my brand and our products, so what?

You could be interacting with your fans as much as is humanly possible and only really making a few conversions. So what on Earth is the point of directing your customers to like you on Facebook rather than your home page when you produce advertising in traditional sales and marketing material? Why have your customers go somewhere else instead of your shop?

It appears that 93% of businesses have a Facebook account and there are more Facebook users than could comfortably be contained in a single continent if you put them all together. You can’t get that kind of global reach using traditional marketing models unless you have billions of dollars to spare and a name like Coke or Kodak, or, indeed, Facebook.

What could you do to your website in order to accurately collect your customers buying habits, their likes and dislikes, their age, sex and location, their relationship status as well as all the other information that’s right there in front of you when your customer becomes your friend or fan on Facebook? They’ve spent millions of dollars doing it so you don’t have to.

Of course you don’t have to collect this data from your customers, service users and business partners, you could buy the information from a third party market research organisation, it’s far from perfect, rarely accurate and very expensive. It also has privacy issues which can invalidate much of the data you’ve acquired meaning that you have little that’s useable in targeting your audience. With Facebook your first party contacts give that information up for free every time they click a like or become a fan.

It’s as simple as anything to add a Facebook ‘like’ button to your page, in fact, webmonkey described it as being “Damn easy” as it only involves copying and pasting two lines of code. It’s an easy in and it doesn’t take a great deal of know how. The next step is interfacing with Facebook so that people can log into your website using their Facebook API. That’s a little more difficult but in doing so you can collect vast amounts of data as described above and that’s some pretty tasty CRM right there. Not only do you get all that information you get to see who the friends of your visitor are, a little data on them depending on their privacy setting and they’re all informed when your primary visitor likes and friends you. If each Facebook user has an average of 150-200 friends your brand is shown them when one person likes you. Now Facebook isn’t just an outreach tool for your company any longer, it’s a consumer research tool offering data collection and consumer demographics from first parties that could barely be dreamed of 5 years ago.

And that’s why, if you still had any doubts, why you should be improving your social media activities and doing it right now.

 

 

Dan Cash is planning his spa holidays this year. The choice is some Bali spa holidays or Caribbean. OR maybe stay at home and eat icecreams. So many decisions..

Using Business Acumen To Get Ahead In Life

In this age, it would be quite safe to assume that if you have ever been in a work setting (or maybe just own your very own business), you have certainly come face to face with some pressing circumstances that might have proven to be tough to get out of. It might be a situation where the pressure is just too much and knowing the best move to do was just really hard to determine. Sure, making a decision – while tough in itself – is certainly much more simple than knowing the correct one, but that is a skill you will have to get a good grasp of (and later master) if you hope to be truly successful in whatever field you may choose to work in. In fact, being a great decision-maker is not only advantageous in the workplace, as there will also be instances in life wherein you will need to make some quick decisions that might be irreversible.

And you can only truly achieve that if you have the right mind for it. If you are able to analyze situations deeply, then you can make some very wise decisions, ones that may even prove to be beneficial to all parties involved. And that, really, is a very good skill to have. Of course, you will have to start somewhere, and so being the kind of person that considers and looks at every detail is a great start, since knowing all the information about a particular situation can really help you come to a good conclusion. Have you ever wondered why some people will pay a lot for information? Well, it is basically to help them make better, more informed decisions than before.

And when it comes to the business world, that skill might be referred to as business acumen. So, you might be wondering what business acumen is, and what purpose it serves in the grand scheme of things. Well, basically, business acumen might be seen as one person’s ability to really analyze something deeply and make a decision that took into account all those details. For example, if you were an operations manager working to get a higher position, you would have to expect that a promotion would ask you to do different tasks, and taking a finance for non finance manager course early on would be the wise thing to do.

Sounds easy, correct?

Well, it is both easy and hard at the same time, which is why you should definitely work on improving your business acumen. It can really help you reach new heights.

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