Defining Your Market a Key for Business Success

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I’m a DUI lawyer, and though this post isn’t necessarily specifically geared to attorneys specifically, I’m going to use it as an example to prove my point, that defining your market is a very important factor for business success.

Defining your market is the process of figuring out exactly who your ideal client is. It seems like it’s pretty easy to do at first blush, but it really takes some drilling down, some time, and some effort, to get it right. And getting right is critical. If you define your market incorrectly there is a high probability that your business … Read more at Free Business Cards